An ongoing series of informational entries

Online marketing strategy

Develop A Targeted Social Media Content Marketing Strategy

JAN, 2018

Do you know who your potential clients are, what they do and what motivates and inspires them?

According to award-winning blogger Rebekah Radice: if you don’t, you’re missing a huge opportunity!

Whether your target market is an individual or a business, to connect with your audience, you need to speak their language. Read More

Digital Marketing Plan for Online Marketing

Is your 2018 Digital Marketing Plan ready? Here is a 15-point checklist

JAN 2018

When you create your digital marketing plan for the coming new year, make sure that you do not miss any important aspects of marketing or trends that you need to consider.

Here is a 15-point checklist to help you create a Digital Marketing plan created by Open Minds.

If you already have your plan/strategy ready, you can use this checklist to ensure that you have not missed any essential element. You will find great downloads here. Read More

Appleton Harbor Marketing and Digital Marketing

The Top 6 Digital Marketing Blogs Every Business Should Bookmark

JAN 2018

Digital marketing moves at a frightening speed. Often the only way to keep up is to keep on reading. 

But with so many digital marketing blogs out there that it can be hard to distinguish between the useful reads and the digital marketing weeds. 

Well, our friends at the Digital Marketing Institue (DMI) have posted 6 blog posts that are a must read!  Read More

Our Blog

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity. -Douglas Adams

Search Engine Process, SEO

4 Creative (and Aboveboard) Ways to Improve Your Search Engine Rankings

JAN, 2018

Promoting your content has clear short-term benefits — like attracting new readers, social shares, and comments.

But did you know it’s also a critical part of your search engine optimization strategy?

Even the best on-page SEO efforts don’t work as well if no one links to your site, so one of your biggest jobs is spreading the word out about your content per our friends over at Copyblogger. Read More

Digital Marketing Trends For 2018

Digital Marketing Trends for 2018: What You Should Be Excited About Now

JAN, 2018

Why should you be excited about digital marketing?

Because when it gives you the results you’re looking for, it’s magic for your business; however, the formula for making the most out of your digital marketing strategies isn’t some mysterious, magical form of wizardry, but rather tested, proven equations you can adapt and personalize for your company’s target audience and marketing goals.

Karia Somers at Solutions says that the overarching theme for 2018 is personalization. It’s all about customizing your marketing efforts to speak directly to your potential and existing customers. Read More

Digital Marketing Branding

10 Ways to Better Brand Recognition

JAN, 2018

Whether you’re an Internet Marketer or a businesswoman promoting her business on the Internet, you want your brand to stand out from the crowd. 

The ultimate marketing goal is to have your target market think of you, and your company when they are ready to buy.

According to Women's Media here are 10 ways you can make sure your customers and target market think of you and your brand first when they are on the Internet looking to purchase what you are offering. Read More

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